So Icebike* was everything that we were hoping for and then some, with a record turn-out of more than 850 dealers attending, it was busier than ever and there was a constant buzz around our stand for the entire three days. With dealers, journos and photographers walking around, this year was particularly important for us, not only did we have a lot of new product to show off to our prospective customers, we were also showcasing a new in-store point of sale system to hopefully gather some interest.  Among the new items on show were our new Sportive jersey; a technical fitting, high wicking polyester road jersey and the new re-vamped summer Lycra range, all boasting improved padding, better quality Lycra and a more anatomical fit than their predecessors. The general response was a big thumbs up. Keep an eye out for the new pieces in store.  For a full round-up of Icebike* 2012 visit http://road.cc/content/news/53280-updated-icebike-2012-round-shiny-bike-stuff