Madison is excited to announce the signing of a new deal with London-based firm, Radiator PR.

Radiator PR are an award winning creative consumer PR agency with brand building expertise in entertainment, youth, sport and fashion,  whose client lists includes the likes of Eastpak, Relentless, Barts, Head, and Swatch. It is the company's links to the fashion world which are of particular interest to us as we embark on this exciting new partnership.

Madison Clothing is a core focus, the appointment of Radiator PR being part of an overall investment plan to continue to build the brand and cement its reputation within the market.

"The Madison clothing range is on a phenomenal growth curve and it is important we maintain the momentum and build brand awareness with new cyclists and hard to reach mainstream consumers. Radiator is proven as being highly effective in reaching out to these consumers with offices based in our core target markets of the UK and Republic of Ireland." Dominic Langan, Madison CEO.