As expectation and excitement continue to rise around the Madison Genesis team, we are delighted to announce that Madison Genesis have a new partner in the form of inspirational children’s charity, Kids Company. Founded by Camila Batmanghelidjh in 1996, Kids Company provides practical, emotional and educational support to vulnerable and young people. The services of Kids Company reach some 18,000 children across London, connecting with some of the most deprived and at risk children in our society. Though partnering with Kids Company, Madison Genesis will be focussed on spreading the word about this great charity, as well as holding various fundraising events throughout the course of the team’s debut season. This partnership is not just about financial support; we w..

As preparations continue for the debut season of the Madison Genesis team, we are excited to announce that Volvo Cars UK has come on-board as team sponsor and official car supplier to Madison Genesis. As part of this sponsorship deal the Madison Genesis team will be using the top-of-the-range Volvo XC70 as team support cars. The team cars are the heart of any race team, effectively becoming the main hub of activity during race days and so having vehicles that are up to the task is extremely important. "The race convoy can be quite a hostile environment, so I'm really excited to be driving an XC70 that has the performance to take these conditions in its stride whilst also having the capacity to transport the spares necessary to keep a professional cycling team on the move.&q..

So when we were told that Madison Clothing would be exhibiting at this year’s Eurobike, I have to admit I was pretty excited. The range is now full enough to where we all feel comfortable to bring it to such an event and we were certain that it would go down well. I usually enjoy getting away on work trips; Good food and drink all paid for, meeting new people and a lot of good banter to go along with it, plus, I had never been to Germany before so that was a cheeky bonus. The last few months have flown by and it’s now the Monday before the event, we have done a lot of running around organising the stock and getting everything together for our booth over the last few weeks as well as keeping on top of the day to day stuff in the office and Ruth; our event organiser hasn&r..

Madison is excited to announce the signing of a new deal with London-based firm, Radiator PR. Radiator PR are an award winning creative consumer PR agency with brand building expertise in entertainment, youth, sport and fashion,  whose client lists includes the likes of Eastpak, Relentless, Barts, Head, and Swatch. It is the company's links to the fashion world which are of particular interest to us as we embark on this exciting new partnership. Madison Clothing is a core focus, the appointment of Radiator PR being part of an overall investment plan to continue to build the brand and cement its reputation within the market. "The Madison clothing range is on a phenomenal growth curve and it is important we maintain the momentum and build brand awareness with n..

Icebike*2012 served as the stage for the unveiling of the Madison Saracen downhill race teams kit, For the past few months we have been working with the team to produce a range of kit that is not only comfortable to ride in, but will also handle the abuse that frequent DH racing will throw at it, so for the upcoming race season the guys (and girl) will be sporting brand new jerseys, shorts and race pants from Madison clothing, to complement their shiny new bikes. Keep an eye on madison.cc/blog for further developments.

So Icebike* was everything that we were hoping for and then some, with a record turn-out of more than 850 dealers attending, it was busier than ever and there was a constant buzz around our stand for the entire three days. With dealers, journos and photographers walking around, this year was particularly important for us, not only did we have a lot of new product to show off to our prospective customers, we were also showcasing a new in-store point of sale system to hopefully gather some interest.  Among the new items on show were our new Sportive jersey; a technical fitting, high wicking polyester road jersey and the new re-vamped summer Lycra range, all boasting improved padding, better quality Lycra and a more anatomical fit than their predecessors. The general response was a bi..