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Prima

BE SEEN, NIGHT OR DAY

Prima women's trousers

£54.99

Prima women's waterproof jacket

£74.99

Forty years pedalling and looking fresher than ever. To celebrate our 40th birthday we’re throwing a year-long party, and to kick things off we’ve designed a limited edition kit available to purchase online. Stay tuned to see what else we get up to. #Madison77

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Fulfilled By Our Authorised Madison Dealers